Branding Edition

This Project Pack has every single template and deliverable you will need for your brand identity project.

Here's what's inside:
Phase 1


  • Pricing Guide

    A guide you can give to your leads or have as a download on your website which details your process and packaged pricing for a brand identity.

  • Intake questionnaire

    The first questionnaire you send to your leads to make sure they're a right fit to work with you.

  • Getting started guide

    A guide to help your clients make the most out of their project. Goes through how the project will work, frequently asked questions, and their role in the project.

  • Process and deliverables

    A handy chart to show your clients the entire process including what they are responsible for, and the deliverables they'll receive.

  • Customer avatar workbook

    A workbook for your clients to define their ideal customer avatar. You can go through this with them or they can complete it on their own.

  • Style workbook

    A workbook to help your clients define their ideal styling. This will help ensure that you're not wasting time on concepts they won't like.

  • Creative brief

    A final brief based on the above workbooks and questionnaires to ensure that you're on the same page before beginning the project.

Phase 2


  • Mood boards

    A set of mood boards to show your client the different design directions you could go in.

  • Logo explorations

    These are your initial logo concepts to present to your client. Includes a branding board so they can see their brand in action.

  • Logo revisions

    A presentation to show the revisions that have been done to their chosen logo.

  • Chosen logo

    A final presentation to show their final, chosen logo before you start creating the brand guidelines and extra collateral.

  • Brand guidelines

    A brand guidelines document that you can tailor to each client. Includes brand application ideas, typography, colour, etc.

  • Brand cheat sheet

    A cheat sheet for your client to easily find their brand essentials like colours and typography.

  • Photography guidelines

    A booklet to help guide your clients in choosing and using photography. Includes a section on photography for e-commerce.

Phase 3


  • Proposal template

    A brand identity focused proposal for you to give to your clients before starting the project.

  • Master Services Agreement

    A contract that you can use outlining the terms in working with you.

  • Statement of Work

    This will detail all of the project steps to ensure that the client knows exactly what they're getting (no scope creep).

  • Invoice template

    An invoice template for you to use with your clients.

  • End of project questionnaire

    A questionnaire to give your clients with the goal of getting you a great testimonial and the opportunity for any ongoing work.

Useful info
  • All items use free fonts (we include the links to download in each pack)
  • All files are a mixture of InDesign, Illustrator, Sketch, PDF, Word and Google Docs.
  • Consistent branding across all products — easily tweak to match your brand
  • Detailed symbols and character styles used throughout to make editing easy. Change styling once and it’ll change everywhere!

First I want to say you guys have created an amazing package. What amazes me is the different variants you have so anyone can use it.

Chris Palma

This is freaking awesome! I love it! We're going to be building all of our processes around it.

Ed Ellingham

My very first response was HO-LY SHIT. How in the world was this only $100? You cover every single base. You've created so much work for me, because now I have to integrate every one of these documents into my processes.

Chris Donaldson